This manufacturer of novelties and gags was founded in 1914 by a Ukranian immigrant named Chiam Fishelov. After 1924 the company was guided by his son, Irving Fishelov, when Chiam died. Early in the company’s history the name was changed to Fishlove so it would be easier for people to understand and remember. The company became famous for their numerous gag boxes, giant sunglasses, nudie glasses, fake vomit (Whoops!), Yakity Yak the chattering teeth, and the magnetic Scotties – Tricky Dogs.
After Irving passed away, in 1968, the company was led by his son, Howard Fishlove. In 1985, Howard sold the business to Fun, Inc. – a manufacturer of children’s magic sets located in Chicago, Illinois. They retained some of the original gags and novelties and still sell them today.